Social media and Business growth

How to make effective social media marketing

Social media marketing is  the healthy way to build your business. It is a promising method of obtaining attention to your products and also produce massive amount of traffic to your website or blog.

 Most of the people are not ready to spend more money for advertising. But they can't achieve their growth without promotion. Being popular among people is an important thing to achieve success.Various platform available in social media in which you can post content, image, video etc..

Small business people, mostly prefer social media as a marketing tool. Because it is a low cost promotion technique which gives you more number of customers, but ensure that you get back the profit. If you are not getting profit means you are not doing effective marketing. So try a different social approach to attract them.

Why followers are essential?

If your firm launches a new product ,you need to promote it.Its easy to advertise in media about your services or product, but you need people to listen what you are updating.Those people were called “Followers”. Each share provided by your followers adds value to your business. There are various techniques available to  get followers on social media, Which helps to enhance the growth rate of  your business

According to the US marketing executives, social media help your business.The below graph tells the benefits of using social media for business.This shows about how much people responded through social media.
A picture speaks more than 1000 words

Share about your product as a graphical representation, which can easily attract most of the people. Infographic is the method which provides visual information about your product. You don’t need to spend more time to give a brief explanation about your product. 

A pictorial information sounds more than a description. Image sharing sites holds millions of users around worldwide. So you can post about your product or services in them.Sites like instagram and pinterest were growing exponentially, which builds your community.

Make negative feedback a positive one

Social networks create an opportunity for customers to build a relationship between the customer and owner. If you update about your brand you may get negative feedback too. It's also a good opportunity to rectify your faults. If  you rectify it the customer will also be satisfied.But its your responsibilities to recover your fault in short time.

Niche related content

Ensure that your social page is related your preferred niche .Be updated about your blog on social media.Provide constant updates at least twice in a week about your business. Create a video about your product in YouTube and other video networks, and then do share that link on your social networks.

A podcast is best idea to create an impact on your business. You do interview an expert related to your field and also based on customer’s  interest. It will create a goodwill about your business to the customers.

Follow 80/20 rule

Social media are not meant for publishing your advertisement.Your  80%  of the updates should be for the customers, rest 20% can be about your business updates.


That 80% should be purely related to your niche,  but make sure that remaining 20% of  your updates should be worth to be shared by others.Be aware about the time when your followers were online.If you keep on noticing your followers activity you definitely will come to know about the timing.